Brand Overview

BrandedBikers is an authentic biker marketing platform connecting brands with real riders across America. The brand stands for grit, authenticity, freedom, and raw impact — not corporate polish. We believe the most powerful marketing doesn't feel like marketing.

02

Color System

Click any swatch to copy the hex value.

03

Typography

Display / Headlines

Bebas Neue

Body / Reading

Libre Baskerville brings warmth and trust. Use for all body copy and paragraphs.

Labels / Mono

Special Elite — typewriter grit

04

Logo Usage

Correct: on light background

Correct: on charcoal background

Don'ts

Don't stretch, rotate, or distort the logo
Don't change the logo colors
Don't add drop shadows or effects
Don't place on busy backgrounds without contrast

05

Voice & Tone

We Are

Gritty and authentic
Confident, never arrogant
Direct and honest
Respectful of the community

We Are Not

Corporate or buzzword-heavy
Apologetic for who we are
Salesy or pushy
Pretentious or elitist

06

Photography Style

All photos receive a warm vintage treatment:

filter: sepia(10%) contrast(105%) brightness(0.95) saturate(0.9);

Subject Guidelines

Real riders, real bikes, real roads
Action shots and candid moments
Road landscapes and rally crowds
Branded gear in natural settings

07

Component Library

Primary Button

Secondary Button

Card Worn

Card Title

Card content with offset shadow and worn border.

08

Do's & Don'ts

Do

Use ALL CAPS for headlines in Bebas Neue

Apply vintage filter to all photos

Keep generous whitespace between sections

Use rust sparingly for impact

Don't

Use Inter, Roboto, or system sans-serif

Add rounded corners or soft shadows

Center-align everything — keep it editorial

Use purple gradients, neon, or generic SaaS styling

BRAND GUIDE